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About CoreTec

Built on One Principle: CoreTec Floors That Don't Fail

We invented the waterproof luxury vinyl plank category in 2012 because we believed floors should handle whatever life throws at them — and look great doing it.

2012 Year Founded
12+ Collections
50+ Countries
CoreTec flooring manufacturing facility
CoreTec innovation timeline 2012 to present
Our Story

The Floor That Started a Category

CoreTec entered the market with a simple observation: homeowners wanted the look of real wood and stone, but not the vulnerability to moisture and wear that comes with it. Our engineers spent years developing the CoreTec patented core — a wood-plastic composite that gives you a stable, waterproof foundation under every plank.

Today we manufacture over a dozen distinct collections ranging from our entry-level CoreTec Plus to the extra-wide plank CoreTec Grande series. Every floor ships with attached underlayment — because we believe doing it once means doing it right.

Our design lab sources color inspiration from natural stone quarries, managed forests, and emerging interior design trends. Each visual goes through a multi-stage embossing process to ensure the texture matches the print — a detail that separates CoreTec from generic alternatives.

What We Stand For

No Shortcuts. No Greenwashing. Just Floors That Work.

Performance First

Every CoreTec floor must pass internal tests for scratch resistance, indentation, and dimensional stability before it reaches a dealer. We publish our spec sheets — no vague claims.

Technical Honesty

WPC and SPC cores behave differently. We tell you when one is better for your situation, even if the other is more profitable. An informed customer is a satisfied one.

Clean Indoor Air

All CoreTec products are GREENGUARD Gold certified for low chemical emissions. That standard doesn't cost extra — we treat it as a non-negotiable baseline.

Direct Support

Our technical support line connects you to flooring specialists, not a call center script. Installation questions, warranty claims, and replacement orders handled in one call.

Work With Us

Partner with CoreTec for Your Next Project

Whether you're a flooring contractor, an interior designer, or a multi-family developer — we offer trade pricing, dedicated account management, and fast sample fulfillment.

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CoreTec trade partner showroom consultation